Fisker Karma

Fisker Karma / Wind from Thornberg & Forester on Vimeo.

Fisker Karma / Earth from Thornberg & Forester on Vimeo.

Fisker Karma

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EXPERIENTIAL

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WHILE WORKING AS AN ART DIRECTOR AT THORNBERG & FORESTER I HAD THE PRIVILEGE TO WORK ON SOME EXCITING EXPERIENTIAL PROJECTS AS WELL AS COMMERCIALS. FOR THIS PROJECT WE WERE TASKED WITH DESIGNING CONTENT AS WELL AS THE INSTALLATION THAT HOUSES IT. HERE IS THE DESCRIPTION FROM THORNBERG'S SITE. PLEASE CHECK OUT THEIR WORK TOO! WE WERE RECENTLY TASKED WITH A VERY EXCITING AND UNIQUE CREATIVE CHALLENGE; TO DESIGN AND LITERALLY FABRICATE A PORTABLE, INTERACTIVE VIDEO WALL EXPERIENCE TO SHOWCASE THE GROUND BREAKING QUALITIES OF THE INNOVATIVE, NEW AMERICAN AUTOMOBILE BRAND, FISKER. AS YOU WILL SOON SEE, FISKER IS TRULY THE FIRST OF IT’S KIND…A HYBRID VEHICLE THAT MAKES NO COMPROMISE ON DESIGN AND PERFORMANCE. FISKER IS SOON TO RELEASE IT’S FIRST PREMIUM PLUG-IN HYBRID LUXURY AUTOMOBILE; THE FISKER KARMA. THE VIDEO WALL IS TO BECOME THE HIGHLIGHT AT FISKER KARMA LAUNCH EVENTS ACROSS THE GLOBE. THE STRUCTURE WE DESIGNED IS COMPRISED OF FOUR LARGE SCREENS. WE SIMULTANEOUSLY WROTE AND DIRECTED FOUR FILMS THAT EMBRACE THE QUADRANTS OF EACH SCREEN AS WELL AS UTILIZE THE LOT FOR “FULL SCREEN” USER IMMERSION. THE FISKER KARMA EXPERIENCE IS HELMED BY A KIOSK-MOUNTED IPAD INSTALLED WITH A CUSTOM APP WE DESIGNED AND PROGRAMMED. THE APP ALLOWS USERS TO NAVIGATE THROUGH THE FILMS AND INCLUDES A QR CODE (TO BE USED WITH A SMART PHONE) THAT ALLOWS USERS TO DIGITALLY SUBMIT THEIR E-MAIL ADDRESSES TO RECEIVE FURTHER INFORMATION ABOUT THE VEHICLE. EACH OF OUR FOUR FILMS REVEALS HOW A SPECIFIC ELEMENT OF KARMA HAS BEEN INFLUENCED (AND INFORMED) BY THE FORCES OF NATURE. CUSTOM MUSIC AND SOUND DESIGN FURTHER SUPPORTS FISKER’S AUTHENTICALLY BEAUTIFUL AND POWERFUL BRAND MESSAGE. THE FIRST FILM, “KARMA,” IS A BRAND ANTHEM PIECE. THE SECOND FILM, “WIND,” SHOWCASES THE SUSTAINABLE, PERFORMANCE-BASED TRIUMPHS OF THE FISKER KARMA. “SUN” DISCUSSES THE VEHICLE’S SOLAR-POWERED ROOF TECHNOLOGY, ENERGY ABSORPTION AND DISTRIBUTION. AND FINALLY, “EARTH,” FOCUSES ON THE KARMA’S INCREDIBLE DESIGN ATTRIBUTES AND AESTHETICS. TO CELEBRATE THIS ELABORATE CREATIVE FEAT, WE PUT A FILM TOGETHER THAT HELPS OUTLINE OUR INITIAL CHALLENGES AND PUNCTUATES EACH WITH OUR CLEAR, IMPACTFUL SOLUTIONS. PLEASE ENJOY.

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Fisker Karma

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New Skin Installation by Doug Aitken.

My Surfing Lucifer: a short film by Kenneth Anger

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ANP QUARTERLY: KENNETH ANGER

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