FUSE NETWORK REBRAND

FUSE NETWORK REBRAND

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NETWORK BRANDING

Client →
I WAS (REMOTELY) RE-UNITED WITH FORMER BOSS AND GOOD FRIEND MICAH HAHN AT LOYAL KASPAR TO WORK ON THE REBRAND OF THE FUSE NETWORK. I FOCUSED MOSTLY ON THE THE NETWORK IDS. ONE IDEA WAS TO TAKE AN INSTRUMENT AND SEE HOW THE "CONTEXT" WOULD CHANGE THE CONNOTATION. IT WORKED WELL AS A QUICK IDENTITY WHEN IMAGES WERE STRONG READS. WE TRIED TO DOWNPLAY THE CLICHES OF THE GENRES REALIZING THEIR INHERENT PITFALLS, WHILE KNOWING THAT SOMETIME RE-INVESTING IN ONE WOULD BE NECESSARY FOR THE FASTEST POSSIBLE VISUAL READ. BELOW ARE SOME ID CONCEPTS ALONG WITH SOME GRAPHICS.

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Mirror – Seattle Art Museum By Doug Aitken

Mirror – Seattle Art Museum By Doug Aitken

LCD Soundsystem Someone Great

LCD Soundsystem Someone Great

MUSIC VIDEO, SCREEN

New Skin Installation by Doug Aitken.

New Skin Installation by Doug Aitken.

My Surfing Lucifer: a short film by Kenneth Anger

My Surfing Lucifer: a short film by Kenneth Anger

SCREEN, TYPOGRAPHY

Commonwealth Projects Identity

Commonwealth Projects Identity

Typography & Logo Treatments

If you lived here you’d be home by now

If you lived here you’d be home by now

ANP QUARTERLY: KENNETH ANGER

ANP QUARTERLY: KENNETH ANGER

PRINT, TYPOGRAPHY

Fisker Karma

Belkin CES 2010

Belkin CES 2010

Chase Glow

Better Than Something LP/DVD/ZINE Set

Better Than Something LP/DVD/ZINE Set

PRINT, TYPOGRAPHY

The Big C

NETWORK BRANDING

FUSE NETWORK REBRAND

FUSE NETWORK REBRAND

NETWORK BRANDING

Celebrate Las Vegas

Celebrate Las Vegas

Jeep Compass: Fun in the City Print Campaign & TV Spot

Jeep Compass: Fun in the City Print Campaign & TV Spot

ILLUSTRATION, PRINT, SCREEN

Adobe CES Mural Installation

Adobe CES Mural Installation

EXPERIENTIAL, ILLUSTRATION

Movies on Demand

Movies on Demand

ILLUSTRATION, SCREEN

3net ID

NETWORK BRANDING

Jack Daniels: Old No. 7

Jack Daniels: Old No. 7

ILLUSTRATION, SCREEN

British Airways

British Airways

ILLUSTRATION, SCREEN, TYPOGRAPHY

STRANGE THINGS: Children of Haiti

STRANGE THINGS: Children of Haiti

ESPN Soccer

NETWORK BRANDING, TYPOGRAPHY

NCAA March Madness

NCAA March Madness

NETWORK BRANDING, SCREEN

Jim Beam

ILLUSTRATION, SCREEN

Design Reel

A&E: Tatoo Highway

A&E: Tatoo Highway

ILLUSTRATION, NETWORK BRANDING

Sprint Kyocera

ILLUSTRATION, SCREEN

Gretel: Style Network Rebrand

Gretel: Style Network Rebrand

NETWORK BRANDING, TYPOGRAPHY