WE WERE TASKED TO REBRAND ESPN’S SOCCER FRANCHISE THAT NOW HAD VIEWERSHIP IN EUROPE. WE GRAPHICALLY EXPLOITED THE PROCESSES BEHIND THE SPORT ITSELF, HOW ONE TRAINS, THE TECHNOLOGIES USED, THE MATERIALS OF THE INSIGNIA, THE VERNACULAR ESTABLISHED AROUND THE WORLD.
TYPE STUDIES/TREATMENTS. ORIGAMI LETTERS ARE CUSTOM DRAWN AND BASED ON A 1964 TOKYO OLYMPICS POSTER.
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